The downside to Gaylord’s long-term booking strategy

By Geert De Lombaerde Posted on May 29, 2009 at 7:20 am

Goldman Sachs Steven Kent raised his ratings on the hotel sector Thursday, saying shrinking supply and cost cuts are helping operators weather the storm. The one exception to his optimism is none other than Gaylord. (Ticker: GET)

Kent noted that Gaylord’s contracts are typically booked one to three years in advance so discounts offered now may weigh on results over a longer-term period.

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Tags: analyst actions, Gaylord Entertainment Co., Goldman Sachs Group Inc., hotel management, Steven Kent  

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