Upping V-dub’s sex appeal

By Geert De Lombaerde Posted on July 31, 2009 at 1:42 pm

Building a plant in Chattanooga will be huge in helping Volkswagen take on the U.S. market, but its pending tie-up with Porsche will add the sizzle.

“VW’s image in the U.S. could benefit significantly from Porsche,” says Jürgen Meyer, a fund manager with SEB Asset Management in Frankfurt. “Americans don’t know Audi, but they know Porsche as a premium brand and that will rub off on VW. They could possibly use the Porsche brand name to create a group of premium models like we see today with Audi, but with better brand recognition.”

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Tags: automotive industry, brands, manufacturing, Porsche, Volkswagen AG  

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