Preds in marketing deal with NASCAR racers

By Geert De Lombaerde Posted on October 8, 2009 at 8:16 pm

Nashville’s hockey team is teaming up with its NASCAR Nationwide Series team to help it sell tickets and give its sponsors some love outside Music City. The two organizations will officially announce the deal on Tuesday.

Locally owned and operated by Mike Curb – of Curb records fame – and Nashville businessman Gary Baker, Baker Curb Racing has positioned itself to be a consistent championship contender on the NASCAR Nationwide series. With an unmatched reputation of delivering results both on and off the track, Baker Curb racing has the distinction of representing some of America’s most trusted brands on a national level. In entering a joint promotional and sales agreement with the Nashville Predators, Baker Curb Racing can now help bring regional exposure to its sponsors. In turn, partnering with Baker Curb Racing gives the Predators a national outlet to help promote local sponsors.

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Tags: advertising and marketing, auto racing, Baker Curb Racing Inc., hockey, Nashville Predators, sports business  

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