Details of the Preds-Baker Curb alliance

By Geert De Lombaerde Posted on October 14, 2009 at 7:29 am

The two sports organizations are focused on cross-selling their sponsors. How long before we see Kleenex on the ice or VUMC on the No. 27?

“Partnering with another locally owned and operated professional sports franchise whose fan base has similar demographics to those of NASCAR allows us to provide current and prospective marketing partners year-round exposure both locally and nationally. In addition, the exposure created locally will help us immensely in our efforts to become a more visible part of the Nashville professional sports landscape.”

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Tags: advertising and marketing, auto racing, Baker Curb Racing Inc., NASCAR, Nashville Predators, National Hockey League, sponsorships, sports business  

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