O’Charley’s knows where the beef is

By Geert De Lombaerde Posted on October 21, 2009 at 10:41 am

A succcessful trial of a lower-priced sirloin meal has led O’Charley’s officials to put the item on its permanent menu. The move will be accompanied by several other prime rib offerings aiming to entice value-hungry diners. Shares of O’Charley’s (Ticker: CHUX) are up 30 percent from a year ago but flat since mid-August.

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Tags: food business, O'Charley's Inc., restaurants  

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