A place for folks who actually want to see ads
By Geert De Lombaerde Posted on November 18, 2009 at 12:51 pm
In the words of John Cleese, “And now for something completely different…” Local tech entrepreneur David Repas is working to develop an alternative model to online advertising.
The change of course was prompted, he said, by asking himself such questions as “What can I do that can really change the landscape of the industry?” and “What if I could create a place where people wanted to see ads?”
Reoriented Finagle now aims to create value by transforming ad content from the much-ignored “nuisance” many online visitors consider it, into “a place where people actually come to see nothing but advertising.”
Tags: advertising and marketing, David Repas, Finagle Inc., online entertainment, online shopping
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