Belmont hires sports marketing director
Posted on October 22, 2009 at 9:41 am
Jimmy Frush is the new director of athletics marketing for Belmont University. Before serving as director of the Mustang Club for Southern Methodist University and holding various other athletics-related positions, Frush was a pitcher for the Class A affiliate of the Philadelphia Phillies.
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Start-up distillers pick ad shop
Posted on October 19, 2009 at 9:19 amBrentwood-based Hoodoo Spirits, which is developing a line of high-end booze, has chosen Mullen, a Boston-based unit of Interpublic, to handle advertising and marketing. Hoodoo’s spartan Web site features very little on the company, which appears to be run by Iasis Healthcare General Counsel Frank Coyle, who together with fellow Iasis attorney Heath Clark, pushed to expand Tennessee’s distillery laws.
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Details of the Preds-Baker Curb alliance
Posted on October 14, 2009 at 7:29 am
The two sports organizations are focused on cross-selling their sponsors. How long before we see Kleenex on the ice or VUMC on the No. 27?
“Partnering with another locally owned and operated professional sports franchise whose fan base has similar demographics to those of NASCAR allows us to provide current and prospective marketing partners year-round exposure both locally and nationally. In addition, the exposure created locally will help us immensely in our efforts to become a more visible part of the Nashville professional sports landscape.”
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Preds in marketing deal with NASCAR racers
Posted on October 8, 2009 at 8:16 pm
Nashville’s hockey team is teaming up with its NASCAR Nationwide Series team to help it sell tickets and give its sponsors some love outside Music City. The two organizations will officially announce the deal on Tuesday.
Locally owned and operated by Mike Curb – of Curb records fame – and Nashville businessman Gary Baker, Baker Curb Racing has positioned itself to be a consistent championship contender on the NASCAR Nationwide series. With an unmatched reputation of delivering results both on and off the track, Baker Curb racing has the distinction of representing some of America’s most trusted brands on a national level. In entering a joint promotional and sales agreement with the Nashville Predators, Baker Curb Racing can now help bring regional exposure to its sponsors. In turn, partnering with Baker Curb Racing gives the Predators a national outlet to help promote local sponsors.
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Ad firm adds VP
Posted on September 30, 2009 at 1:18 pm
Victor Results Advertising has recruited Marybeth Peters to be a vice president focused on integrated media work. Peters comes to town from an Indiana-based agency.
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Bohan wins customer award
Posted on September 22, 2009 at 12:58 pm
Gulch-based marketing agency Bohan has won Fazoli’s Supplier of the Year for Innovation award for its work on a Web-based campaign called FreeSpaghetti.com and a TV campaign featuring a talking stomach and flying fries. Bohan has been working with Fazoli’s since 2007.
“BOHAN does more than bring us good ideas. They bring us good ideas that actually get results,” said Carl Howard, Fazoli’s president and CEO. “Part of FreeSpaghetti.com was a giveaway of literally tons of spaghetti, which got us great attention in the marketplace, and another was a multi-week coupon project that kept guests coming back. In the process, we enlarged our consumer e-mail database dramatically.”
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CMA picks first ad agency
Posted on September 17, 2009 at 6:58 amThe Country Music Association has contracted with global advertising agency MS&L to boost its marketing and communications presence. To do so, former Playboy Enterprises regional manager Sheri Warnke will set up shop at the CMA’s Music Row digs.
The agency’s first projects include the CMA Awards in November and the CMA Music Festival in 2010, and Warnke is currently planning a marketing summit to be held in conjunction with the awards.
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Buntin hires senior art director
Posted on September 10, 2009 at 12:10 pm
The Buntin Group recently announced several new staff additions, including Theresa Menz, who joins the Nashville advertising and marketing agency as senior art director.
Menz most recently served as creative director for Irvine, Ca.-based Young & Rubicam. Her 11 years of art direction and design experience include work for brands such as Land Rover, Kraft, Kellogg’s and Coca-Cola.
Other new hires include Beth Johnson as account supervisor, David Kelleher as account supervisor for Buntin Out-of-Home Media, and Don Bailey as art director.
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California marketers open local outpost
Posted on August 19, 2009 at 6:31 am
Oakland-based Sparkart Group, which specializes in the online marketing of entertainment brands, has brought on Ryan Bitzer to launch and run its Nashville division.
Bitzer will report to Chief Executive Officer (CEO) and Founder Naveen Jain. He will oversee Sparkart’s Nashville operations and help identify and build key partnerships in the local music marketplace.
“The services Sparkart provides fall into one of the fastest growing areas of the music business today,’’ said Bitzer. “This is where real growth is happening and why I chose to be a part of it. I want to empower artists to move their own products, control their future, and own the direct relationship with their fans.”
As former Chief Strategy Officer at rpm management, Bitzer managed the web presence and marketing of Tim McGraw and Julianne Hough. In addition, he was responsible for company operations, digital strategy, and brand partnerships including Hough’s Wrigley’s Juicy Fruit campaign.
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VW seeking new ad brains
Posted on August 18, 2009 at 7:14 am
The Pride of Chattanooga says that, even though advertising wunderkinder Crispin Porter has done nice work, it is going to consider other agency options as it ramps up its U.S. growth plan. The account is worth more than $200 million.
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Imaging player to open franchise here
Posted on August 12, 2009 at 1:23 pm
Arizona-based Speedpro Imaging, which markets buildings and car wraps as well as trade show materials, will soon open a Nashville franchise store as part of an expansion push that also includes three locations in the Atlanta area.
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Music marketing firm acquired
Posted on July 24, 2009 at 12:47 am
L.A.-based Roar has bought Girillla Marketing, a two-year-old venture that has worked with artists such as the Zac Brown Band and David Alan Grier as well as labels Universal Records South and Warner Music Group.
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Going commercial
Posted on July 21, 2009 at 1:30 pm
Production company Taillight has recruited four entertainment industry veterans to launch its new commercial-making division. Leading the way is Brooke Boling, a former creative director at Warner Bros. Records.
“With the help of my background and having three very talented directors on board, we’re approaching everything with an agency perspective – keeping the agencies’ best interests at heart. That’s especially true when it comes to the work. It takes great work to break through the clutter, and Taillight has an outstanding track record for doing both.”
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Local marketers win award for Pedigree
Posted on June 22, 2009 at 1:11 pm
Marketing agency Catapult, which runs an office near Cummins Station, recently won a Best in Show in the 2009 Promo Interactive Marketing Awards for its work on the Pedigree Million Dog Mosaic Campaign. Pedigree is a Cool Springs-headquartered division of Mars Petcare.
The campaign generated funding for the Pedigree Foundation, a newly-formed 501(c)(3) aimed at helping shelter dogs find loving homes. As part of the campaign, people uploaded photos of their dogs to a Web site, creating a mosaic image of a shelter dog. In response to each upload, Pedigree donated $1 to the Foundation.
Promo also listed Catapult as one of the top 100 marketing firms in the country, coming in at number 32. Despite the economic downtown, Catapult has experienced growth, posting $28.5 million in net revenue in 2008. The growth caused the firm to double the size its Nashville office in 2008.
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MTSU’s preferred pie
Posted on June 18, 2009 at 4:20 pm
The athletic department at Middle Tennessee State University has signed a three-year deal with franchisee Darrin Nicholson that will make Fox’s Pizza Den the school’s preferred pizza vendor. Fox’s is based in Pittsburgh and runs more than 300 restaurants around the country, including 11 in Tennessee.
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