Warner Nashville to sponsor NASCAR team
Posted on October 28, 2009 at 7:42 am
The newly formed Warner Music Nashville group of labels has hooked up with BAM Racing to run the 2010 Sprint Cup schedule. Warner Nashville boss John Esposito said the deal with BAM — which took off a year to catch its breath — is a “unique opportunity to extend our artists’ brands.”
SEE ALSO: Warner Music ramps up local operations
Details of the Preds-Baker Curb alliance
Posted on October 14, 2009 at 7:29 am
The two sports organizations are focused on cross-selling their sponsors. How long before we see Kleenex on the ice or VUMC on the No. 27?
“Partnering with another locally owned and operated professional sports franchise whose fan base has similar demographics to those of NASCAR allows us to provide current and prospective marketing partners year-round exposure both locally and nationally. In addition, the exposure created locally will help us immensely in our efforts to become a more visible part of the Nashville professional sports landscape.”
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Preds in marketing deal with NASCAR racers
Posted on October 8, 2009 at 8:16 pm
Nashville’s hockey team is teaming up with its NASCAR Nationwide Series team to help it sell tickets and give its sponsors some love outside Music City. The two organizations will officially announce the deal on Tuesday.
Locally owned and operated by Mike Curb – of Curb records fame – and Nashville businessman Gary Baker, Baker Curb Racing has positioned itself to be a consistent championship contender on the NASCAR Nationwide series. With an unmatched reputation of delivering results both on and off the track, Baker Curb racing has the distinction of representing some of America’s most trusted brands on a national level. In entering a joint promotional and sales agreement with the Nashville Predators, Baker Curb Racing can now help bring regional exposure to its sponsors. In turn, partnering with Baker Curb Racing gives the Predators a national outlet to help promote local sponsors.
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Jack steps back from NASCAR
Posted on September 21, 2009 at 2:01 pm
Brown-Forman, the parent company of Jack Daniel’s, will stop sponsoring the Richard Childress Racing No. 7 at the end of this season, saying the economy has pushed it to conclude that “other areas in the marketing mix require additional investment.”
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You can bet the winners of these trophies won’t smash ‘em
Posted on June 12, 2009 at 8:52 amSam Bass, who had his heart broken by Kyle Busch last weekend, will design winners’ trophies for the three 2009 division winners at the Fairgrounds Speedway.
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Firestone to sponsor Miami race
Posted on May 22, 2009 at 1:00 am
The Nashville-based company, which is the official tire supplier to the IndyCar Series, will sponsor the series’ season-ending race at Miami-Homestead Speedway. The company had its name on its hometown race from 2002 to last year.
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Local exec at center of NASCAR drug suspension
Posted on May 11, 2009 at 6:27 pmSays David Black of Nashville-based Aegis Sciences to suspended driver Jeremy Mayfield: Bring it.
“[Mayfield] can say whatever he wishes to say,” Black said. “I think we’re on very, very good ground. I’m very confident in the interpretation of the test and the action we took.”
SEE ALSO: The City Paper’s profile of Aegis earlier this year and Larry Woody’s take on substance abuse in stock car racing.
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Dollar General grows IndyCar sponsorship
Posted on April 27, 2009 at 8:28 am
The discount retailer’s partnership with driver and team owner Sarah Fisher has been expanded to include races in Texas and Miami.
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Wrestling company to sponsor race truck
Posted on March 25, 2009 at 2:43 pmTNA Entertainment, which runs its operations out of Cummins Station, will slap its name on the vehicle driven by TV analyst and part-time wrestler Hermie Sadler in the Camping World Truck Series race at Martinsville this weekend.
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