Bridgestone extends NFL deal
Posted on July 15, 2010 at 1:32 pm
Nashville-based Bridgestone Americas Tire Operations has reached a new agreement for a five-year extension of its integrated marketing sponsorship deal with the National Football League.
It’s an extension of a three-year deal that began in 2007, branding Bridgestone as the “Official Tire of the National Football League.”
Under the agreement, BATO and Bridgestone will have numerous promotion opportunities, including title sponsorship of the Super Bowl halftime shows for Super Bowls XLV-XLIX.
“Having this relationship with the NFL has already proven to be a tremendous asset in elevating the Bridgestone brand’s consumer awareness and visibility,” said John Baratta, president of the U.S. and Canada Consumer Replacement Tire Sales division. “Continuing this sponsorship is a key component of our sports marketing strategy and an incredible opportunity for us to reach a highly influential audience of sports fans.”
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Bridgestone recalling bus tires
Posted on June 30, 2010 at 9:50 amNashville-based Bridgestone is recalling about 4,100 tires used by transit systems because their body ply cords may be exposed and wear prematurely. The company expects to wrap up the replacement by the end of July.
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Bridgestone renews NHL sponsorship
Posted on May 26, 2010 at 12:12 pm
Locally based Bridgestone Americas Tire Operations has extended its two-year-old sponsorship agreement with the National Hockey League, its players’ union and the Hockey Hall of Fame. The new deal, which includes TV and arena activation, runs through 2015.
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Another sports sponsorship for Bridgestone
Posted on March 3, 2010 at 9:32 am
The tire maker’s Firestone brand will replace Bombardier Learjet as the title sponsor of the June 5 IndyCar Series race at Texas Motor Speedway.
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How Bridgestone Arena will look
Posted on February 23, 2010 at 11:24 am
The Nashville Predators and Bridgestone Americas this morning made official their naming-rights deal for the downtown arena. For more info, check this story. Meanwhile, here are some images of how the signage on what is now the Sommet Center will change.
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Bridgestone does its part to fight deflation
Posted on December 2, 2009 at 8:03 am
Citing persistent rises in its raw material costs — see the action in light crude this year at left courtesy of Wikinvest — the tire maker will raise its prices 5 percent when the crystal ball drops in Times Square.
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Labor deal for Bridgestone
Posted on September 17, 2009 at 7:27 am
Representatives of Bridgestone America Tire Operations and the United Steelworkers have agreed on the broad strokes of a new collective bargaining agreement that will cover more than 2,800 at four factories.
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A brightening outlook for tire makers
Posted on August 14, 2009 at 7:03 am
Morningstar analyst Joung Park says “beleaguered U.S. consumers are deferring tire replacements” during the recession. But once they find the cash to get new rubber for their rides, the industry — including Nashville-based Bridgestone, which isn’t examined here — will have a better time of it.
… [W]e believe that this pent-up replacement-tire demand will be released in the near future, likely in 2010 and 2011. We believe this confluence of contracting supply and rebounding demand for replacement tires will provide a temporary spike in profitability for Cooper and Goodyear by raising plant-utilization rates and tightening tire availability, thereby supporting pricing. In addition, falling raw-material costs could provide an additional boost to industry bottom lines.
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Bridgestone starts union talks
Posted on June 17, 2009 at 8:28 amExecs from one of the tire maker’s main divisions are sitting down with representatives of the United Steelworkers today to begin negotiating new contracts for almost 3,000 workers.
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Bridgestone pulling out of motocross
Posted on March 16, 2009 at 12:44 pm
After 18 years, the tire maker says it will stop supplying the AMA Supercross series at the end of this year. The company’s wares have been on every winning rider’s bike so far this year.
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