Does this mean we’ll see a softer, nicer Captain D’s?
Posted on November 19, 2009 at 1:21 pm
Despite having generated some serious buzz earlier this year with an ad campaign sticking it to Red Lobster, Captain D’s is close to picking a new advertising agency. No locally based creative types are in the running for the account, which is estimated to be worth $15 million per year.
SEE ALSO: irefusetoceaseanddesist.com
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Taking wellness to restaurant workers
Posted on September 24, 2009 at 9:52 amChain Leader examines the challenges of expanding wellness and health management programs to the far-flung front-line workers of the restaurant industry, where turnover is high and vices pervasive. The piece, which mentions that Captain D’s plans to roll out a broad wellness plan, talks about the need for incentives, but also about pitching the plan more broadly to employees.
Anderson introduced the program cautiously, toning down the pervasiveness of smoking, obesity and substance abuse among industry workers. “The first thing you’d probably hear from our managers is, ‘Whew, I’m not sure I’m on the right side of that one,’” she says.
Instead, her initial presentation included data about the burden of such behaviors on the country’s health-care system. Anderson described how chronic diseases like hypertension and early-onset diabetes can be avoided by taking care of yourself. “I also talked about the costs associated with an employee population that is not well,” she recalls.
A nod for Captain D’s
Posted on August 20, 2009 at 1:31 pm
The Nashville-based seafood restaurant chain has been awarded the silver medal in its peer group by consumers surveyd by Restaurants & Institutions.
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Another Captain D’s volley at Red Lobster
Posted on March 31, 2009 at 2:46 pm
After its last commercial was greeted with a cease-and-desist letter from its competitor, Brentwood-based Captain D’s is stepping up the advertising hijinks.
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Company buys Memphis Captain D’s sites
Posted on March 17, 2009 at 2:47 pmSonfish, a company formed late last year, will take over 20 restaurants in Memphis and the surrounding region from a franchisee that filed for bankruptcy in ‘07.
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Captain D’s gets nod for minority franchising
Posted on November 20, 2008 at 1:23 pmThe National Minority Franchising Initiative has named Nashville-based Captain D’s one of the top 50 concepts for minorities. Other food companies on the list include McDonald’s and Papa John’s.
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