Ghosn: Electric cars need regulatory help

By Geert De Lombaerde Posted on October 29, 2009 at 8:12 am

Speaking at UPenn’s Wharton School of Business, Nissan CEO Carlos Ghosn said that — between public perception and emerging-market growth — the auto industry has no choice but to dive headlong into the production of cars that don’t need fossil fuels. That said, he does say car makers need a good bit of government help to build a mass market.

The equipment isn’t cheap: A quick-charge device, Ghosn said, costs $30,000 — an investment that might make sense once there is a critical mass of electric-car drivers already on the road, but something that could seem expensive for service station owners in a market where electric cars remain rare. He called for governments to step in and spur the market via regulation. One idea: Make quick-charge facilities mandatory for anyone operating a gas station starting in 2012.

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Tags: alternative energy, automotive industry, Carlos Ghosn, electric cars, energy eff, government regulation, manufacturing, Nissan North America Inc., sustainability