Bohan wins customer award

By Geert De Lombaerde Posted on September 22, 2009 at 12:58 pm

Gulch-based marketing agency Bohan has won Fazoli’s Supplier of the Year for Innovation award for its work on a Web-based campaign called FreeSpaghetti.com and a TV campaign featuring a talking stomach and flying fries. Bohan has been working with Fazoli’s since 2007.

“BOHAN does more than bring us good ideas. They bring us good ideas that actually get results,” said Carl Howard, Fazoli’s president and CEO. “Part of FreeSpaghetti.com was a giveaway of literally tons of spaghetti, which got us great attention in the marketplace, and another was a multi-week coupon project that kept guests coming back. In the process, we enlarged our consumer e-mail database dramatically.”

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Tags: advertising and marketing, awards, Bohan Agency Inc., Fazoli's Inc., restaurants