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Jamison Bedding eyes China growth

Posted on September 28, 2009 at 8:18 am

Venerable local mattress manufacturer Jamison Bedding has found a distribution partner to help it crack the Chinese travel market as well as its potentially massive emerging middle and upper classes.

Mattress exports are not common, as shipping costs add up and sleep sets are bulky items to ship. But targeted programs, like the one Jamison is launching, can achieve success, bedding observers say.

SEE ALSO: Plenty of big local names on China ECD trip

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