Warner Nashville to sponsor NASCAR team

By Geert De Lombaerde Posted on October 28, 2009 at 7:42 am

The newly formed Warner Music Nashville group of labels has hooked up with BAM Racing to run the 2010 Sprint Cup schedule. Warner Nashville boss John Esposito said the deal with BAM — which took off a year to catch its breath — is a “unique opportunity to extend our artists’ brands.”

SEE ALSO: Warner Music ramps up local operations

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Tags: auto racing, BAM Racing, John Esposito, music business, NASCAR, sponsorships, sports business, Warner Bros. Records Inc., Warner Music Nashville