CMA picks first ad agency
By Geert De Lombaerde Posted on September 17, 2009 at 6:58 amThe Country Music Association has contracted with global advertising agency MS&L to boost its marketing and communications presence. To do so, former Playboy Enterprises regional manager Sheri Warnke will set up shop at the CMA’s Music Row digs.
The agency’s first projects include the CMA Awards in November and the CMA Music Festival in 2010, and Warnke is currently planning a marketing summit to be held in conjunction with the awards.
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Tags: advertising and marketing, Country Music Association, MS&L Worldwide, music business, Music Row, Sheri Warnke
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