Warner Nashville to sponsor NASCAR team
Posted on October 28, 2009 at 7:42 am
The newly formed Warner Music Nashville group of labels has hooked up with BAM Racing to run the 2010 Sprint Cup schedule. Warner Nashville boss John Esposito said the deal with BAM — which took off a year to catch its breath — is a “unique opportunity to extend our artists’ brands.”
SEE ALSO: Warner Music ramps up local operations
Details of the Preds-Baker Curb alliance
Posted on October 14, 2009 at 7:29 am
The two sports organizations are focused on cross-selling their sponsors. How long before we see Kleenex on the ice or VUMC on the No. 27?
“Partnering with another locally owned and operated professional sports franchise whose fan base has similar demographics to those of NASCAR allows us to provide current and prospective marketing partners year-round exposure both locally and nationally. In addition, the exposure created locally will help us immensely in our efforts to become a more visible part of the Nashville professional sports landscape.”
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Jack steps back from NASCAR
Posted on September 21, 2009 at 2:01 pm
Brown-Forman, the parent company of Jack Daniel’s, will stop sponsoring the Richard Childress Racing No. 7 at the end of this season, saying the economy has pushed it to conclude that “other areas in the marketing mix require additional investment.”
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You can bet the winners of these trophies won’t smash ‘em
Posted on June 12, 2009 at 8:52 amSam Bass, who had his heart broken by Kyle Busch last weekend, will design winners’ trophies for the three 2009 division winners at the Fairgrounds Speedway.
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Local exec at center of NASCAR drug suspension
Posted on May 11, 2009 at 6:27 pmSays David Black of Nashville-based Aegis Sciences to suspended driver Jeremy Mayfield: Bring it.
“[Mayfield] can say whatever he wishes to say,” Black said. “I think we’re on very, very good ground. I’m very confident in the interpretation of the test and the action we took.”
SEE ALSO: The City Paper’s profile of Aegis earlier this year and Larry Woody’s take on substance abuse in stock car racing.
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Local manufacturer to sponsor local NASCAR team
Posted on January 30, 2009 at 6:58 pmState Water Heaters, which has sponsored stock cars since early this decade, is moving its money to Baker Curb Racing.
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Local racing team has new engine deal
Posted on January 16, 2009 at 8:20 amBaker Curb Racing will work with Bill Elliott’s brother to power its 2009 Nationwide entry.
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