Clarcor’s retail push has to settle for a single

By Geert De Lombaerde Posted on November 2, 2009 at 7:33 am

The Franklin-based manufacturer’s pilot program to sell high-end HVAC filters under its Puralotor brand has unexpectedly ended, but CEO Norm Johnson is ready to move forward.

“Our team did a terrific job in all aspects of this project, and nothing we learned over the past four months changes our view that we have a winning combination of product, packaging and price. We are as excited about the retail marketplace as ever. Although we would have loved to hit a home run out of the box, the fact is that we are just beginning our retail efforts.”

Shares of Clarcor (Ticker: CLC) fell 3 percent Friday, pushing their 2009 losses to 11 percent.

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Tags: Clarcor Inc., housing market, manufacturing, Norman E. Johnson, residential real estate, retail