MAC Presents gets presented with an award
Posted on November 9, 2009 at 9:08 amMusic sponsorship and fulfillment agency MAC Presents has been given Billboard’s 2009 Concert Marketing & Promotion Award for its work in bringing together Keith Urban and KC Masterpiece/Kingsford.
“It’s an honor to be recognized within the music industry,” states Marcie Allen, President of MAC Presents. “Winning the Concert Marketing & Promotion Award is a testament to the authenticity of this partnership and the value that it brings to the artist, the brands, and the consumer.”
The other six finalists for this year’s award were for tour deals involving Rascal Flatts, Blink-182, Britney Spears and Nickelback as well as two festivals, the Rockstar Energy Drink Mayhem Festival and the Virgin Mobile Freefest.
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Warner Nashville to sponsor NASCAR team
Posted on October 28, 2009 at 7:42 am
The newly formed Warner Music Nashville group of labels has hooked up with BAM Racing to run the 2010 Sprint Cup schedule. Warner Nashville boss John Esposito said the deal with BAM — which took off a year to catch its breath — is a “unique opportunity to extend our artists’ brands.”
SEE ALSO: Warner Music ramps up local operations
Details of the Preds-Baker Curb alliance
Posted on October 14, 2009 at 7:29 am
The two sports organizations are focused on cross-selling their sponsors. How long before we see Kleenex on the ice or VUMC on the No. 27?
“Partnering with another locally owned and operated professional sports franchise whose fan base has similar demographics to those of NASCAR allows us to provide current and prospective marketing partners year-round exposure both locally and nationally. In addition, the exposure created locally will help us immensely in our efforts to become a more visible part of the Nashville professional sports landscape.”
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Jack steps back from NASCAR
Posted on September 21, 2009 at 2:01 pm
Brown-Forman, the parent company of Jack Daniel’s, will stop sponsoring the Richard Childress Racing No. 7 at the end of this season, saying the economy has pushed it to conclude that “other areas in the marketing mix require additional investment.”
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Country Classics series returning to Opry
Posted on August 25, 2009 at 2:47 pm
From our colleagues at Music Row comes word that Cracker Barrel has signed up to sponsor a follow-up season of Opry Country Classics, an eight-week series of themed shows.
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So does this make it America’s Hotel?
Posted on June 25, 2009 at 4:09 pmGaylord Entertainment’s Texan property has been named the official hotel of the Dallas Cowboys.
The Gaylord will be the host hotel for the Cowboys players, coaches and staff, who will stay at the resort on the night before home games, along with the Dallas Cowboys Cheerleaders — and fans visiting from out of town. The resort will be promoted on the Cowboys fan Web site, Neibling said.
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MTSU’s preferred pie
Posted on June 18, 2009 at 4:20 pm
The athletic department at Middle Tennessee State University has signed a three-year deal with franchisee Darrin Nicholson that will make Fox’s Pizza Den the school’s preferred pizza vendor. Fox’s is based in Pittsburgh and runs more than 300 restaurants around the country, including 11 in Tennessee.
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The inevitable path toward sponsored NFL jerseys
Posted on June 10, 2009 at 5:46 pm
The Titans are one of a small number of teams that want to sport logos on their practice jerseys this year. The NFL says it has no plans what-so-eh-ver to expand the practice to game day, but a sports marketing expert says the slow economy may provide “acceptable justification for introducing a practice that has been waiting in the wings for decades.”
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Wrestling venture lands energy drink sponsor
Posted on June 4, 2009 at 3:16 pm
TNA Wrestling, which is run out of Cummins Station, has snagged its share of the booming energy drink market. The company is launching a wide-ranging campaign featuring the 6 Hour Power Shot energy drink from Stacker 2.
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Firestone to sponsor Miami race
Posted on May 22, 2009 at 1:00 am
The Nashville-based company, which is the official tire supplier to the IndyCar Series, will sponsor the series’ season-ending race at Miami-Homestead Speedway. The company had its name on its hometown race from 2002 to last year.
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Builder sponsoring Frist exhibition
Posted on May 8, 2009 at 10:54 amCincinnati-based Messer Construction, which helped build the Post Office building now home to the art museum, is underwriting a summer show on the architecture of museums.
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Music sponsorship market stays strong
Posted on April 29, 2009 at 8:13 amCompanies will invest almost $1.1 billion into various music-related sponsorship deals this year, up almost 4 percent from 2008.
“Corporate marketers over the past couple of years have largely focused on Coachella and other big-time music festivals over national tours,” Chipps observes. “We’re starting to see more interest in national tours again, as evidenced by JCPenney’s sponsorship of Rascal Flatts, Virgin Mobile’s sponsorship of Britney Spears, etc.”
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Dollar General grows IndyCar sponsorship
Posted on April 27, 2009 at 8:28 am
The discount retailer’s partnership with driver and team owner Sarah Fisher has been expanded to include races in Texas and Miami.
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Local pizza company to sponsor Sprint Cup car
Posted on April 9, 2009 at 8:04 am
Hunt Brothers has teamed with Richard Petty Motorsports to back driver A.J. Allmendinger for the next five months and maybe more.
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Lender looking to slap name on Music City Bowl
Posted on March 27, 2009 at 2:47 pmFranklin American Mortgage Co., which for three years earlier this decade sponsored the local LPGA event, is in talks with the Sports Council about taking over the sponsorship of the Music City Bowl starting in 2010.
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