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Now it looks official

Posted on November 19, 2009 at 1:13 pm

Though the merger that brought together law firms Bradley Arant Rose & White and Boult Cummings Conners & Berry was completed what feels like ages ago, the firms maintained separate Web sites until recently. Check out the shiny, new unified home of Bradley Arant Boult Cummings here.

Midtown Printing hooks up with celebrity posters company

Posted on November 12, 2009 at 9:38 am

Nashville’s Midtown Printing has picked up the contract to handle the fulfillment for British e-tailer UniversalPoster.com in the Americas, China and Australia. UniversalPoster.com produces official celebrity posters that include personalized messages in a digital facsimile of the celebrity’s handwriting. Yep, Hoff can write you a special note…

According to Paul Harris, Nashville is perfectly placed geographically for US operations. “Nashville is a great location for distribution purposes. About 80% of our business is for gifts so last minute capability is important for us and with Midtown on board we can offer next day delivery anywhere in the USA. Midtown is a quality family run business with a great reputation for customer service.”

Live from its MySpace pace, the Grand Ole Opry

Posted on November 11, 2009 at 8:14 am

This weekend’s Grand Ole Opry performance will be broadcast live on the show’s MySpace page for the first time.

Evie goes to The Biggest Little City in the World

Posted on October 16, 2009 at 12:55 pm

Eviesays, the online event listing service run by former Scene editor Bruce Dobie, has signed a deal to run the back end of a TV station’s event calendar in Reno., Nev.

The calendar, which will be privately branded to have the look and feel of the Fox 11- Reno website, will enable visitors to find, browse, and interact with the hundreds of thousands of event listings nationwide residing at the eviesays.com website.

The eviesays platform will allow users to export their favorite listings to their personal calendar software, e-mail listings to friends, and get directions from Google Maps to events. Visitors to the site will also be able to submit their own listings via an on-line submissions form to the website.

FiledBy fleshes out offerings

Posted on October 12, 2009 at 10:58 am

FiledBy, the Web site that seeks to give authors a one-stop marketing platform, has teamed up with fellow Nashvillians StudioNow on video production services.

Vanderbilt helps launch online science news channel

Posted on September 25, 2009 at 2:16 am

A group of university administrators has officially launched Futurity, a Web news station dedicated to scientific research news they say is being cast aside by most media organizations.

“Futurity is a direct link to the research pipeline. If you want a glimpse at where research is today and where it’s headed tomorrow, Futurity offers that in a very accessible way,” said Lisa Lapin, assistant vice president for communications at Stanford University, who helped develop the site. “Today’s online environment is perfectly suited for this type of direct communication.”

Twitter’s value has quadrupled in less than a year

Posted on September 24, 2009 at 1:31 pm

The Journal reports that the Internet messaging sensation is set to snag $100 million from various investors, including mutual fund house T. Rowe Price. The deal values Twitter at about $1 billion, some four time the number insiders say it was deemed to be worth earlier this year.

Another author marketing tool

Posted on September 23, 2009 at 6:47 am

Local production company StagePost has launched Authors Way, a Web venue for book signings and author interactions that also produces DVDs to be sold alongside writers’ books.

SEE ALSO: The birth and early growth of FiledBy

FiledBy finds traction in Cambridge

Posted on September 9, 2009 at 2:23 pm

FiledBy, the publishing promotion portal launched this past spring by a veteran of Ingram Book, has hooked up with England’s Cambridge University to set up sites for more than 100 authors from its publishing arm.

California marketers open local outpost

Posted on August 19, 2009 at 6:31 am

Oakland-based Sparkart Group, which specializes in the online marketing of entertainment brands, has brought on Ryan Bitzer to launch and run its Nashville division.

Bitzer will report to Chief Executive Officer (CEO) and Founder Naveen Jain. He will oversee Sparkart’s Nashville operations and help identify and build key partnerships in the local music marketplace.

“The services Sparkart provides fall into one of the fastest growing areas of the music business today,’’ said Bitzer. “This is where real growth is happening and why I chose to be a part of it. I want to empower artists to move their own products, control their future, and own the direct relationship with their fans.”

As former Chief Strategy Officer at rpm management, Bitzer managed the web presence and marketing of Tim McGraw and Julianne Hough. In addition, he was responsible for company operations, digital strategy, and brand partnerships including Hough’s Wrigley’s Juicy Fruit campaign.

GM to sell through eBay

Posted on August 10, 2009 at 10:59 am

Teaming up with more than 200 California dealers, the auto maker is testing a concept to market its cars through the Web auction house.

She thinks my radio station is sexy

Posted on July 27, 2009 at 6:50 pm

Country star Kenny Chesney will soon launch an online radio station called No Shoes Radio.

Local marketers win award for Pedigree

Posted on June 22, 2009 at 1:11 pm

Marketing agency Catapult, which runs an office near Cummins Station, recently won a Best in Show in the 2009 Promo Interactive Marketing Awards for its work on the Pedigree Million Dog Mosaic Campaign. Pedigree is a Cool Springs-headquartered division of Mars Petcare.

The campaign generated funding for the Pedigree Foundation, a newly-formed 501(c)(3) aimed at helping shelter dogs find loving homes. As part of the campaign, people uploaded photos of their dogs to a Web site, creating a mosaic image of a shelter dog. In response to each upload, Pedigree donated $1 to the Foundation.

Promo also listed Catapult as one of the top 100 marketing firms in the country, coming in at number 32. Despite the economic downtown, Catapult has experienced growth, posting $28.5 million in net revenue in 2008. The growth caused the firm to double the size its Nashville office in 2008.

Knowledge-sharing venture wraps funding round

Posted on at 12:08 pm

Milt Capps reports on the progress being made by Nashville-based start-up Moontoast, which recently named former Juris boss Stephen Collins its new CEO. Now the company, which aims to ‘democratize knowledge’ by connecting those who know with those who want to know, has raised almost $800,000 in seed capital.

Spring Hill launches site to save its plant

Posted on June 15, 2009 at 8:19 am

City officials have built a Web site to make the case for its General Motors factory over facilities in Michigan and Wisconsin. One of the three will be chosen for GM’s next-generation small car.

HT: Cindy Carter at Fox 17

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